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Your Indiana Business Survival Secret: Re-Engage the Customers You Already Have
We’ve talked about tightening up your finances and doubling down on your local presence to navigate the current business climate. But there’s a powerful, often-overlooked asset already in your back pocket: your list of past customers.
Finding a new customer can cost five times more than selling to an existing one. These people already know you, like you, and have trusted you with their business. In a challenging market, re-igniting that relationship is your fastest path to stable revenue.
You don’t need a big marketing budget—just a little bit of strategy and a personal touch. Here’s how to get started.
The "We Miss You" Personal Touch Campaign
A little personalization goes a long way in making a customer feel valued, not just like a number.
DIY Action: Identify Your “Lost” Customers.
Pull a list of clients who haven’t purchased from you in the last 6-12 months. If you use a simple point-of-sale system or even just your email, you can sort by last purchase date.
DIY Action: Send a Personal Check-In.
Don’t lead with a sale. Send a personal email or even a physical postcard. The message should be simple and genuine.
Example Script: “Hi [Customer Name], I was just thinking about you and hope you’re doing well! We haven’t seen you in a while and truly value your business. As a small thank you, here’s a 20% off code for your next visit. We’d love to see you again!”
Why It Works: It shows you care beyond the transaction, which builds fierce loyalty, especially here in our community-focused Indiana towns.
Create an "Insiders Only" Loyalty Loop
Make your existing customers feel like valued insiders, and they’ll keep coming back.
DIY Action: Start a Simple Loyalty Program.
This doesn’t have to be complex. A simple punch card (“Buy 9 coffees, get the 10th free”) or a “Spend $100, get $15 off” system works perfectly.
Promote it at checkout: “Would you like to join our free loyalty program and start earning rewards today?”
DIY Action: Offer Exclusive Benefits.
Give your email subscribers or social media followers first dibs on new products or services.
Example: *”Our email family gets 48-hour early access to our new summer collection. Sign up for our list to shop before anyone else!”* This makes them feel special and gives them a real reason to stay connected.
Spark Conversation with a "Throwback" Engagement Strategy
Remind customers of the positive experience they already had with you.
DIY Action: Run a “Memory” Social Media Campaign.
Post a throwback photo of a popular product, a past event you hosted, or even your own business’s early days.
Caption Idea: “Throwback to last summer’s Art Walk! Who remembers this? We’re planning something new and would love to know what local events you’d like to see from us this year. Comment below!”
Why It Works: It triggers nostalgia, encourages interaction (which boosts your post’s visibility), and subtly reminds them of the good times they associate with your brand.