Portfolio Case Study: Crispus Attucks Alumni Lettermen’s Club (CAALC)
Client: Crispus Attucks Alumni Lettermen’s Club (CAALC)
Project: Digital Platform Rescue, Strategic Modernization & Ongoing Partnership
Live Site: https://caalc.org
Partnership Time: November 2022 – Present
The Challenge: Revitalizing a Digital Home for Legacy and Scholarship
The Crispus Attucks Alumni Lettermen’s Club (CAALC) is a vital organization with a powerful mission: to provide financial, manpower, and consulting support to the athletic department and student-athletes of the historic Crispus Attucks High School in Indianapolis, with a core focus on funding academic scholarships.
However, their ability to fulfill this mission was hampered by a dysfunctional digital presence. The club had lost access to its original website, was stuck with an outdated and unprofessional web address, and relied entirely on manual, offline processes for its flagship fundraising event—the Annual Golf Outing. This created significant administrative burdens for volunteer members and created friction for donors and participants wanting to support the cause.
The IndyBizBrand Solution: A Complete Digital Transformation
Our engagement was built on three pillars: recovery, modernization, and automation, transforming their website from a liability into a powerful engine for growth.
1. Website Recovery & Strategic Brand Alignment
Regained Digital Ownership: We recovered the club’s web assets and migrated them to a secure, managed hosting platform, restoring full and permanent control to the CAALC leadership.
Professional Digital Identity: We secured and implemented the concise, memorable, and brand-appropriate domain https://caalc.org, instantly elevating their professional credibility and making it easy for alumni and supporters to find them online.
2. Enhanced User Experience & Clear Mission Communication
We redesigned and improved the existing site architecture to clearly communicate the club’s rich history, impactful mission, and tangible financial contributions to scholarships and athletics.
The streamlined site effectively guides visitors—from alumni letter winners to community sponsors—toward key actions: becoming a member, donating to the Herman Lynne Poindexter Scholarship Fund, and supporting the annual golf outing.
3. Automated Fundraising & Event Management (A Critical Upgrade)
Eliminated Manual Collection: We integrated a secure, custom e-commerce solution to automate the club’s most critical revenue stream.
Streamlined Golf Outing Operations: The site now enables seamless online sales for the Annual Golf Outing, including:
Player Registrations (singles or foursomes)
Tiered Sponsorship Packages (from Hole Sponsor to Luncheon)
Direct Donations to the scholarship fund
This system was prominently promoted through dedicated announcements and event pages, empowering the club to “Tee Up for Transformation” with a professional, 24/7 sales channel.
4. Integrated Marketing & Design Support
Designed and produced professional print and digital flyers for the Annual Golf Outing, ensuring consistent, high-impact branding across all promotional materials to drive participation and sponsorship.
5. Ongoing Performance & Maintenance Partnership
We provide continuous website maintenance, security updates, and content management support, ensuring the site remains a reliable resource.
We proactively monitor and optimize site speed and performance, making necessary technical adjustments to ensure an optimal experience for all users, which is crucial for donor conversion and search engine visibility.
The Results: A Empowered Organization Poised for Growth
Sovereign Digital Foundation: CAALC now has full, secure control of its primary communication and fundraising tool.
Operational Efficiency: Automated ticketing and sponsorship processing has freed volunteer members from the time-consuming tasks of manual money collection and tracking.
Enhanced Credibility & Reach: A modern website with a premium domain strengthens the club’s brand, helping to attract new members and larger sponsorships.
Improved Donor & Alumni Experience: Supporters can easily engage, register for events, and contribute online, anytime, from anywhere.
A Trusted, Long-Term Partnership: CAALC has a dedicated technical partner ensuring their digital platform’s health, security, and performance, allowing them to focus entirely on their mission of supporting Crispus Attucks student-athletes.
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