The Entrepreneur’s DIY Marketing Guide: Tools, Timing, and When to Call a Pro

Trying to market your business yourself? Get the essential DIY marketing guide covering free tools, optimal posting schedules, platform strategy, and when to hire a pro like Indy Biz + Brand.

More Than a Pretty Palette: How Color Psychology Builds a Powerful Brand

Is your brand color working for or against you? Discover how color psychology influences customer perception, using real-world examples like Indy Biz + Brand’s own palette to build trust and drive action.

The Unseen Cost of an Inconsistent Brand

Is your brand confusing customers? Discover why brand consistency—from your logo to your website—is critical for building trust, justifying your prices, and growing your Indiana business.